First setting out to grow a business can not only be daunting, but also a LARGER investment. Starting my practice nearly 7 years ago required an initial investment. Naively, I thought that would be the last of it. I had the vision of making money and gradually upgrading my practice, website, etc. Needless to say, it didn’t quite work that way. Instead, I fumbled with finding my footing in the marketplace. I not only struggled with marketing, I didn’t even have a full understanding of what marketing or branding meant. The result? I was doing whatever I could, hoping to attract business. I lacked clarity, direction and a true sense of how I was serving my clients. The clients I worked with had results, but I was unclear about MY value. There were times when I would TRY to give away my services and they I didn’t have any bites. That only fed my lack of confidence and made me further diminish my value.
Without having clarity about my own value, I had reservations about making necessary investments in myself and my practice. I also had difficulty asking for money to be exchanged for my services. This was no mindset for growth!
What I would have done differently? This journey was necessary for me. I needed the struggle. I needed the years of not making it, so that I would FINALLY take the step in BELIEVING in myself. What did that look like when I took that step? I paid to work with someone else, someone who is where I want to be. I admire her work, her business model and her ability to SERVE. At the time, I thought it was a hefty investment. I was ready. I knew I could be providing more to my clients and to the world, but I struggled getting my voice out there, in a meaningful way. The investment was less about the coach I chose to work with and more about my absolute BELIEF in myself! It was as if I was making a statement to myself, “I believe in you THIS much!” Once that investment was made, I wouldn’t let myself continue with the excuses. What excuses you ask? My husband, “he wouldn’t approve of this…”, my family, “I cannot take time away from my young and growing children”, my family, “What will they think of me if I share openly about my life’s story?”, my community, “Putting myself out there means that others will judge me. I don’t want criticism.” Oh, yes, and finally the critic in my head, telling me that I was a fraud, “Anyone can do this, you’re nothing special.”
And then, once hiring my high priced coach, I gained a much higher appreciation for myself and my value.
What does it take to start a successful business?
1. COMPLETE BELIEF in oneself.
This means that you make necessary investments in yourself and your business.
2. Willingness to identify and move beyond the limiting beliefs.
3. I believe that it is absolutely required to be able to seek outside assistance in the way of coaching, hiring a business consultant, speaking coach, etc. If you want to expand beyond where you are, you’ll want to work with someone who has been there. There is ALWAYS something to invest in when it comes to growing and expanding your business. Your task is to identify the needs you’re having and take leap toward allowing that need to be met.
4. Willingness to invest. One of my mistakes was fearing the investment. In the meantime, I missed out on serving more people, and reaching a broader audience. I also missed out on the financial gain that my business and my family would have experienced, had I been willing to put my money where my mouth is.